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Product launch · E-commerce

How .OBJ Studio launched products in a fraction of the time

Hanson turned a single product photo into a full set of on-brand launch images for Shopify and social, cutting roughly 70% of the time versus a traditional shoot.

Brushed steel .OBJ Studio candle being lit by hand
On-brand .OBJ Studio candle launch image
On-brand .OBJ Studio candle launch image
On-brand .OBJ Studio candle launch image
On-brand .OBJ Studio candle launch image

The impact

70% fasterthan traditional photography
1 photobecame a full launch set
No studiono photographer, no waiting

The story

When .OBJ Studio prepared a product launch, Hanson needed imagery for the Shopify store and social channels fast. Traditionally that meant booking a studio, hiring a photographer, and waiting days on edits before anything could go live.

With Momentful, Hanson turned a single product photo into a full set of on-brand launch images for Shopify and social. The work that used to fill a shoot day took a fraction of the time, around 70% less than traditional photography.

Launches shipped sooner, every image stayed on-brand, and there was no studio to book and no photographer's schedule to wait on.

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